How Bolt Digital turned a small-town Ontario flower shop into a regional competitor in under two years.
Under new ownership, this flower shop was doing just 10–20 orders a month — almost entirely from repeat customers and local word of mouth. Located in a small town outside the major urban centres, the owner wanted to compete in the highly competitive flower delivery markets of nearby cities like Oshawa, Whitby, and Bowmanville while keeping overhead low.
Previous ad attempts hadn't worked. The website wasn't ranking for any competitive keywords. Online sales were negligible. The bigger players in nearby cities had a massive head start on visibility.
Bolt Digital took over in February 2024, building a multi-channel strategy across Google Ads, SEO, and Facebook Ads to capture market share city by city.
Launched and continuously optimized campaigns targeting flower delivery keywords across specific cities. Through relentless testing of ad copy, keywords, bid strategies, and audiences, cost per conversion dropped from $130+ to just over $9 within two years. Seasonal campaigns for Valentine's Day, Mother's Day, and Christmas were built in advance and scaled aggressively.
City-specific keyword research for flower delivery queries across Oshawa, Whitby, Bowmanville, Port Hope, Newcastle, and more. Service pages, blog content, metas, and link building were executed consistently — turning organic search into a free, compounding source of orders.
Supported the strategy with brand awareness, seasonal promotions, and wedding lead generation. The wedding campaign alone generated 42 leads at just over $10 per lead, opening an entirely new revenue stream.
🚀 New customers acquired through ads and SEO became repeat buyers and referral sources — creating a compounding snowball effect on revenue month over month.
"Overall sales increased by 20% overall vs. the best year on record. May was a huge success."— Shop Owner, May 2025
"The impressions figure looks good."— Shop Owner, March 2026
We turned a small-town florist into a regional competitor doing 700+ orders a month — with a cost per sale that dropped 93%. If your digital marketing isn't driving orders, let's fix that.
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