How Bolt Digital replaced a premium Toronto agency and generated 518 leads worth $7.7M+ in potential revenue for a trenchless pipe lining company.
An established Ontario-based pipe lining company had been paying a premium Toronto digital agency for marketing, but wasn't getting the results to justify the spend. Their Google Ads campaigns had high cost-per-lead with inconsistent volume, and their organic search presence was weak — especially in Toronto, one of the most competitive markets in Canada for home services.
The company specializes in trenchless sewer repair using CIPP (cured-in-place pipe) technology, serving both residential and commercial clients. Each job is worth $10,000–$15,000, making every qualified lead extremely valuable. They needed a partner who could dominate Google across Southern Ontario, crack the Toronto market organically, and deliver a consistent flow of high-ticket leads.
Bolt Digital took over in February 2025 with a dual approach: restructure and optimize Google Ads for immediate lead flow, while executing a comprehensive SEO program to build long-term organic dominance.
Rebuilt the campaign architecture with geo-segmented search campaigns targeting different regions across Ontario — Southern Ontario excluding Toronto, Toronto-only, Brighton radius, and other high-potential areas. Keyword targeting was tightened around high-intent CIPP, pipe lining, and trenchless repair queries. Bid strategies were optimized for conversions, and ad copy was rewritten around urgency and trust signals. Over 16 months, cost per conversion dropped from $300+ to as low as $40, while monthly conversion volume grew from near-zero to 22–26/month.
Starting from scratch on Toronto-based keywords, Bolt Digital created targeted landing pages for key service areas, improved website UI/UX, wrote targeted SEO blogs, secured guest posts on high domain authority sites, built a strong backlink profile, and addressed technical SEO issues. The content strategy targeted both commercial-intent queries (service pages) and informational queries (cost guides, how-to content) to capture the full buyer journey. Special attention was given to optimizing for AI-generated search answers to future-proof visibility.
🚀 518 qualified leads generated through the combined power of Google Ads and organic SEO — for jobs worth up to $15,000 each. That's a potential ROI of over 500x on ad spend, before counting the compounding value of organic traffic that costs nothing per click.
This pipe lining company was spending premium agency dollars for underwhelming results. Bolt Digital replaced their agency, drove 518 high-ticket leads worth up to $7.7M in potential revenue, achieved #1 rankings across Toronto, and turned Google into a growth engine. Whether you're in plumbing, construction, or any high-ticket trade, if your agency isn't delivering, let's talk.
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