Bolt Digital

What is one new customer costing you?

Most owners know their monthly budget. Far fewer know what they pay to actually acquire someone. Three numbers gets you there.

Your industry
$
What goes to the platforms, not agency fees.
Form fills, calls, and bookings from those ads.
%
Ad platforms cannot see this. 20% is a placeholder, use your own if you track it.
$
Optional. Add it to see whether your acquisition cost is sustainable.
Cost per new customer
$250

You acquire about 12 customers a month at this spend.

Cost per lead $50
New customers a month 12
Margin per customer $200
Break-even customer value $250

Anything below the break-even value means you lose money on each customer you acquire.

Where the money is leaking

Send the numbers to Kamil and get a written breakdown of which lever moves your acquisition cost fastest.

Are you running paid ads right now?

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Estimates only. Comparison figures are actual results from named Bolt Digital client accounts and are linked above. Results on one account do not predict results on another.

Big Agency Performance, Freelancer Pricing.

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